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| Today's Web designer has to face a pretty scary fact: they can't design for themselves, or even someone that's mostly like themselves. Instead, applications must be built based on the consumer, who comes loaded with expectation and pre-disposition. This article helps you Understand what your apps are competing against, how do you build applications that feel usable, intuitive, and satisfying to today's typical Internet user, and how to take the upper hand. | ![]() |
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