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eCommerce Tutorials : Brand Advertising Vs Tactical Advertising - Why Not Both?
| Affection for a brand is all very well, but pragmatic consumers need a 'reason why' before they will part with their cash. It can be an emotional reason, and often is, but there still needs to be one. Recently there has been a 'separation of communication' especially on TV. This separation dictates that as a marketer you must decide if your commercial is to be 'Brand' or 'Tactical'. |  |
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